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Euroflorist partners with Divante for an optimal customer experience

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Euroflorist and Divante started a joint project to create an innovative composable commerce solution enabling Euroflorist to provide an optimal customer experience. It will replace Euroflorist’s current eCommerce platform.

The partnership with Divante allows Euroflorist to leverage innovative modular architecture following the microservices, API-first, cloud-native, and headless (MACH) approach. The chosen technical stack includes market leading solutions for an eCommerce engine, content management system, product information management software, and a front end developed using the most modern development tools and principles. The solution will shorten the time to market, reduce maintenance costs, and enable business users to take full advantage of the digital experience. 

Key aspects of the project include:

  • Composable commerce architecture.
  • Preparation of the core platform for future deployment in 11 markets.
  • Clean agile methodology with a continuous discovery way of working.
  • Unique challenges in the eCommerce context addressed with a prototyping approach.

The implementation of the new solution will allow Euroflorist to be more independent and will allow Euroflorist to deliver increased customer value, speed to market, and flexibility. The engineering department will be able to focus on more important tasks, and it will minimize the time of introducing changes.

Divante, as an eCommerce agency, will take comprehensive care of the new platform, from scoping sessions and the discovery phase to the implementation of new software and further roll-outs.

“We are delighted that Euroflorist trusted us as a proven and experienced partner for such an important project. Euroflorist's very mature approach to how it wants to support and develop its core business in the future, as well as its clear vision and openness to technology in the composable area, makes this project very interesting on the one hand and very challenging on the other. Divante, as a member of the MACH alliance, has the right expertise to enable our client to realize its goals and build a platform that will be future-proof and allow it to flexibly support its business for many years to come.”

Piotr Maksim, CRO at Divante

“As one of the leaders in online sales, with a very long history of building its brand on digital platforms, we have reached the point where the current eCommerce platform has started to present us with enormous challenges in particular in terms of time. We were looking to the market for the direction in which the modern world was going and for technologies that were able to meet the goals imposed by the changing habits of our customers. In order to be able to fullfill our customers in multiple markets at the same time and not get locked into a solution that could be a potential anchor for us in a while, we decided on a composable direction. We are embarking on a new phase and, as befits a leader, we must not disappoint our customers accustomed to the high quality of our services. That is why we trust that, together with Divante, we will soon be able to give our specialists the tools to give our customers even more reasons to celebrate and deliver the most beautiful buy.”

Mattias Oldenburg, CTO at Euroflorist

About Euroflorist

There’s always a reason for giving flowers. Euroflorist is a leading European eCommerce platform for flowers and complementary products. We believe flowers are the best way to express emotions and no reason is too big or small for giving flowers to oneself or anyone else. We have a presence in eleven European countries and deliver worldwide. The company was founded in Malmö, Sweden, in 1982 and operates under two main brands – Euroflorist and Eflorist. We have offices in Sweden, the United Kingdom, the Netherlands, and Poland. Together with our network of professional florists and box suppliers, we deliver flowers to the doorstep of 3 million customers every year. Euroflorist has a total of 165 employees and a net revenue of approx. SEK 900 million.

About Divante

Divante is a global eCommerce solutions company, thought leader, and open-source evangelist. Our 350+ experts have delivered over 500 projects for global companies, building high-functioning MVPs and integrating the technologies of tomorrow. As a member of the MACH Alliance, we deliver composable commerce projects and have vast experience in delivering enterprise projects for global brands with operations in multiple markets.

Published April 6, 2023