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Divante acquires Brand Active and adds Shopify to its portfolio of offered technologies


Sebastian Kajzer
Divante acquires Brand Active and adds Shopify to its portfolio of offered technologies

Divante, part of the OEX group, acquired 70 percent of shares of Brand Active on February 4, 2021. Brand Active is an agency from Rzeszów that creates e-stores on Shopify, one of the most dynamically developing sales platforms in the world.

Thanks to the acquisition, Divante expands its offer with the technology offered by Shopify, and Brand Active gains access to Polish and international Divante customers. Shopify complements the technologies already offered by Divante, such as Adobe Magento, commercetools, SAP, Shopware, Vue Storefront and Mirakl. Over the past year, Divante and Brand Active have successfully cooperated and shared the same strategy, which only strengthens their joint offer.

'As a Top of Mind eCommerce Company, we want to offer every leading eCommerce technology. Shopify Plus is becoming a popular solution also among large companies due to the quick implementation time and comprehensive solutions. We believe that this is a promising direction and that is why we are strengthening our position in this area.' - says Marcin Łaskawski, CEO of Divante

Brand Active was established in 2016 and is one of the few agencies in Poland to implement online stores based on the Shopify ecosystem. The company also offers PIM Akeneo, Comarch eSklep, Shoper Premium, UX / UI Design and e-commerce marketing. However, the company's priority goal is to deliver Shopify and Shopify Plus technologies. Brand Active is also the winner of the Deloitte Technology Fast 50 CE ranking in the 2020 Rising Stars category.

'Divante is one of the leading e-commerce software houses in Europe and an example to follow for many technological companies, so we are very satisfied with this partnership. We are focused on Shopify Plus and we will continue to grow in this direction. We also plan to develop Shopify projects based on Vue Storefront. We want to carry out further e-commerce implementations in Poland, but also expand into foreign markets, and our partnership with Divante is the best way to achieve this.' - says Marcin Rudzik, CEO of Brand Active

Shopify is the most dynamically developing sales platform in the world (currently over 1.4 million e-stores), while Shopify Plus as an enterprise version for large e-commerce is growing at a rate of 30% annually and is a frequent alternative to dedicated or open-source solutions. As an official Shopify Partner Brand Active promotes and successfully implements this technology in e-commerce businesses.

Learn more about Brand Active and Divante.

Sebastian Kajzer

Sebastian Kajzer

Head of Marketing