Innovation-lab

Almost every day, new products and services appear. Some pass quickly. Others conquer other countries and local markets, becoming timeless fashions that remain...

The phrase “budget planning” definitely sees more interest at the beginning of each year. While you want to increase the flexibility of your budget, a...

On September 29, 2021, the Facebook Robyn Summit was held, and the Divante Innovation Lab team gave a presentation on Predicty. It was the first summit of its...

The creation of the BERT natural language processing (NLP) model at the end of 2018 brought significant changes in eCommerce customer service. The ease of...

Along with facing limitations for measuring marketing results, global giants like Google and Apple, have begun to look for solutions that can give them...

Imagine that you’re facing a new challenge. Your company has some specific technology, and it works, but only in a form with raw code and its IP rights. There...

Purchasing processes in the B2B industry have different conditions than those in B2C. We know it. Just like we know that trends migrate between industries to...

Facebook recently released an open-source code called Robyn that’s an automated marketing mix modeling (MMM) algorithm. As eCommerce experts we decided to...

Reaching target consumer groups is more difficult today than it used to be. Media usage habits are extremely diverse, new digital channels are gaining...