Consumer behavior has changed
COVID-19 has changed customer behavior. Putting safety first, many people have been encouraged to try online shopping for the first time. And it’s not just the occasional purchases like new shoes or a bigger TV; shoppers are doing their daily shopping in their favorite convenience stores.
A Click & Collect implementation gives shoppers the best of both worlds - online sales with physical collection of goods at the store. Retailers can offer a seamless omnichannel with a range of benefits for the customer: faster online purchasing with no distractions, no queues or crowds in-store, and fewer human touchpoints for a safer buying journey.
Key numbers of how Click & Collect has grown during COVID-19
Click & Collect sales increased by 63% once the stay-at-home recommendations were announced.
42% of customers are more likely to use Click & Collect services in grocery stores and pharmacies during the coronavirus outbreak.
Qudini survey report.
23% of online shoppers prefer some form of Click & Collect over home delivery.
What is Click & Collect?
If you have ever ordered your favorite product during lunch and picked it up on the way home from work, that’s Click & Collect service.
Your consumers appreciate convenience, comfort, and a wide product range. Starting the shopping process online lets you deliver the exact experience they need.
Customers have the option to choose pick-up from the nearest shop, with a flexible pick-up time.
Pay the way you want
Click & Collect can be used in tandem with PayPal, Apple Pay, Google Pay, quick money transfers, and more.
Benefits of Click & Collect
Easier payments and safe, touchless transactions
Give your users a choice of card payments, Apple Pay, Google Pay, and more. Deliver goods with a minimum personal contact to take care of the health of your workers and customers.
Faster service and less time spent at the store
Show that you value your customers’ time by eliminating queues. Improve employee efficiency so workers can better handle the number of in-store customers and follow pandemic regulations.
Increase average order value online and offline
Upsell through recommendations based on viewing history and previous orders. Also, give your customers the ability to buy additional products in the store.
Automate and enhance customer loyalty schemes
No more asking for a loyalty card. Connected loyalty points to the online account to give your customers a more convenient and rewarding brand experience.
Click & Collect Software Accelerator - components we use
The Vue Storefront Cloud license provides an advanced integration with a commercetools backend, as well as with numerous other third-party providers (CMS / Search / Payment systems, etc). Those integrations are ready out of the box and provide a true acceleration to the development process.