We were responsible for ongoing operational support of the loyalty program bankujesz-zyskujesz.pl. We took care of the offer in the program, pictures and description of the products. Divante was also responsible for integration of payment and logistics: warehousing and shipping of goods ordered by the customer.
We're proud to be Open Loyalty inventor,
and the largest Open Loyalty services provider.
Open Loyalty success story
We invented Open Loyalty in 2016 and have been continuously developing the solution since then.
Open Loyalty is a customer loyalty software with the API-first approach. Customizable, scalable and secure framework for building loyalty solutions for any eCommerce business.
- Challenge - Years ago while we're working with our partners on global eCommerce implementations we've noticed that there are some challenges they have in common. All of them had problems with a high number of one-time buyers (in retail reaching over 70%), never-ending price competition, losing clients to their competitors and the omnichannel gap in which they struggled to include offline data in building users loyalty.
- Solution - The idea of building our own solution came in 2016 and grew in our heads for several months. In the end, we knew that in order to deliver top-notch loyalty solutions, we have to build our own product.
- Starting point - We needed to create a solid base devoted to scalable and customizable loyalty implementations for eCommerce. Additionally, we had our internal drive to enrich the open-source community and developers-friendly solution.
Business analysis & defining requirements
Mock-ups & testing USP
Development & optimization
Building a brand new product designed for an entirely new market.
The project started off with four months long market research during which we investigated over 40 existing solutions and interviewed 50 eCommerce companies. We indetified the strong and weak points of other loyalty solutions and match them with customers needs. Then we moved to gather requirements for the future solution solution.
Having market-oriented requirements, we started to build the MVP version of what in the future would become Open Loyalty. At that time, the project was on the side track, and development prolonged from planned 3 months to over half a year. By the end of 2017, we released MVP version and tested it out with our first customers.
The first implementations were crucial, they unveiled many areas to improve, but what's important they proved that our concept meets markets needs. During the next few months, we significantly improved our solution, added various features and integrated it with Magento 1.9. We reached the moment when Open Loyalty could be presented to a wider audience.
In April'18, we opened our solution to the community. That was an important milestone and one of the best decisions we've made. Open Loyalty leverages modern tech stack, like Symphony, Angular, Elasticseach, Docker or Kubernetes, which attracts developers across the world. With the community engagement push our product forward.
Open Loyalty on timeline
2016, Q3 - Initiation of the project
2016, Q4 - Market research
2017, Q1/Q3 - MVP development process
2018, Q1 - Accelerating the development process
2019, Q1 - Releasing Enterprise and Open Source Edition
2020 - Mature product
Today, Open Loyalty is mature software for developing dedicated loyalty applications in eCommerce. During the first three years of it was shaped with the user-oriented approach and gained community support. Since it's the first version the product changes a lot and now it is available in Enterprise Edition and Community Edition.
Open Loyalty is ready for constant improvements and optimizations, which is visible with new each Github releases. At the same time, the product is already used in small- and big-scale projects help global eCommerce build customers loyalty and become an industry standard for creating unique and efficient loyalty solutions.
Fast to market - thanks to ready-to-use features and an open architecture your project can be delivered faster
100% customizable - with full access to the source code, you can easily change anything and add your own unique customizations
Developer friendly - dood documentation, development patterns, and good tech-stack provide a great developer experience
Read more abour our customer loyalty software.
People say about Open Loyalty
"(...) we have concluded that Open Loyalty is the best technology for developing dedicated loyalty applications. The most important benefits for us included excellent quality of the technology, fast time to market thanks to ready-to-use components and robust set of loyalty features available out-of-the-box."
Nathan AndersonCEO, Scan Trust
"At ScanTrust, we decided to use Open Loyalty because of an Open Source architecture, a rich set of loyalty features available out of the box, great technical, and development support in our projects."
Vo Thi Hai YenCEO, ITC Group
"We recommend Open Loyalty as a good technological base for building custom and complex loyalty applications. Providing reliable technical support and great expertise in the development process, Open Loyalty's Team is a trustworthy technology partner for the project."