What does Akeneo offer?
Akeneo offers a suite of tools to boost eCommerce growth. Creating, enriching, managing, and optimizing product catalogs was never so easy.
It’s a centralized software for all of your product information in one place, so you can quickly and easily update it when it’s needed. With Akeneo PIM, you can also create different views of your product catalog depending on the selling channel you're using. For example, if you're selling the same item through eBay and Amazon, you may have different content and images for each listing. Creating a custom view for each market means you can adjust your selling strategy and aim for multichannel success.
Another advantage of using Akeneo is exporting data to channels in the format most appropriate for them. The tool also helps with product classification by providing pre-defined attributes for things like color and size. This way you can achieve consistency and make your brand reliable, no matter which touchpoint your customer picks to interact with it. The platform also lets users add custom attributes or import existing ones from outside sources like Google Merchant Center or Facebook Catalog.