Norsdedts wanted to make sure that their writers and books were known and publicized. By doing so, their customers could learn more about their books and authors and be led to make a purchase from one of their suppliers.
They needed a website that was easy to manage because book and author information constantly needs to be updated. Also, the website needed to enhance its social and digital media strategy and presence. It needed to include high-quality text and images.
With these improvements, they expected that their site would be able to engage and attract its target audience, prompt them to stay longer, and read and discover more. Ultimately, they wanted their new site to enhance their visitors’ dedication to reading.