Norstedts is Sweden’s oldest publishing house, founded in 1823. The publishing programme comprises both fiction and non-fiction, including Swedish and foreign authors such as Stieg Larsson, Maria Lang, Per Olov Enquist, Mario Vargas Llosa or Claude Simon.



Norstedts wanted to make sure that their writers and books were known and well-exposed, so that customers could learn more about the books and authors prompting them to make a purchase from one of their suppliers.


They needed a website that was easy to manage as book and author information constantly needs to be updated. Also, the website needed to enhance their social and digital media strategy and presence. It needed to encompass high-quality text and images.

With such implementations, they expect that the publisher’s stories are able to engage and attract its target audience, prompting them to stay longer, read more and discover more. Ultimately, they wanted their new site to enhance their visitors’ dedication to reading.

Increase in mobile traffic
Increase in mobile traffic 21 %



Through a consultation with Divante, Norstedts was advised to use Pimcore to build their ideal website. After conducting a workshop, which allowed for a thorough examination of the client’s needs, Divante started to implement the frontend and work on integrations, including integration with the client’s systems that store information on products and authors.


It was fully integrated with their ERP system including images, text, and metadata.


The site they created on Pimcore’s CMS was mobile first and designed for Google’s AMP, enabling users to view book information on their mobile phone. They also introduced a new social media strategy where targeted advertisements could be displayed to a certain target audience.

Increase in pageviews per visit 5 %



  • pageviews + 27% – 200,000 a month, 20,000 a week

  • bounce rate down from 70% to 50%

  • number of pageviews per visit: + 15%

  • mobile traffic + 34% (mobile traffic accounting for 45%, 43% for desktop and tablets of 12%)

  • traffic from social media + 213%

  • Norstedts became the largest publisher on Facebook

Increase in traffic from social media 213 %
  • Olle Lidbom

    Olle Lidbom

    Head of Communications, Norstedts


    The new website is fully responsive, modern and we’ve taken a great step into the future with it. The database of books and author is huge but Divantes work makes it run effortlessly.


Technologies and solutions used in Norstedts project

Content Management / Enterprise Portals on Pimcore

User Experience Design

Pimcore Development


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