MStore is an FMCG platform that moves brick-and-mortar commerce between retailers and wholesalers into the eCommerce world and allows shop managers to access a wider assortment of goods on more preferable terms. Distributors can manage their offers and orders directly from the platform or connect their systems via API.


 COMP Platforma Usług is a technological company specializing in retail solutions and network security. With over 28 years of experience, it’s one of the largest integrators of IT solutions on the Polish market, combining proprietary products with solutions offered by other producers of equipment and software. 

  • Grzegorz  Podziewski

    Grzegorz Podziewski

    Wiceprezes Zarządu, Comp Platforma Usług

    "By creating MStore, Divante and COMP are digitalizing the crucial part of the distribution process in the FMCG industry. This platform enables us to develop business relations on a scale that was never possible before."

The challenge

The main challenges for the MStore marketplace are similar to those faced when building digital solutions in any B2B at that has long been used to analog and offline and solutions:


  • Building a marketplace that would enable retailers to get their goods on the best possible terms and help them create the new, online sales channel.
  • Integrating with the CRMs and databases of technology-first distributors while taking into account the needs of smaller retailers who aren’t digitized at all.
  • Creating a bulletproof, friendly, and intuitive interface that encourages everyone to join the digital revolution that has begun for the industry and doesn’t exclude even the least technically-minded retailers.

Our approach

14 experts

14 experts

14 interdisciplinary experts introduced us to the FMCG industry to discover the needs of customers and the challenges they face.

10-week discovery

10-week discovery

A 10-week discovery phase led us to create personas and user stories that were later defined as key features in the MStore platform.

24 UX testers

24 UX testers

24 users engaged in UX research, including in-depth interviews with end users and prototype user testing.

The technology behind



  • General product information imported from data providers (Wisebase, Nielsen Brandbank) to provide updated and coherent product data for all distributors.
  • Managing information about the products they want to sell Defining trade conditions including shipment options and payment methodsCreating discounts and special offers to attract new customers or build better relations with their long-term business partners.
  • Managing orders directly or using an API to connect to internal systemsDeveloping new sales channels and digitalizing the process.

The retailers who can view offers from distributors on the platform looks for wide products’ portfolio and also for suitable for them delivery and payment conditions often operate on small margins, so it is vital for them to find the best offer and keep the continuity of supply.



One panel to manage all shops, orders and business network.

  • Browsing assortment from all distributors, that gives access to a wider range of products.

  • Unique cart feature to transform shopping list into orders.

  • An AI engine that suggests how to make an order in an optimized and efficient way.

  • Getting discounts and monitoring special offers. 




  • Adam Opaliński

    Adam Opaliński

    Senior Business Analyst at Divante


    “It took 7,000 hours of work from 12 fearless people to gather the knowledge and in the discovery phase and then turn it into the final version of the solution. The challenge was not to build a Marketplace that would handle 20,000 distributors and 50,000 retailers; it was creating a system that would serve them both, as equals. Even at this moment, we are in constant communication with the client and we keep on improving the platform. This includes close cooperation with domain experts, UX designers, and testers. We are one expanded team and we are very proud of what we continue to achieve.”


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