MStore is an FMCG platform that moves brick-and-mortar commerce between retailers and wholesalers into the eCommerce world and allows shop managers to access a wider assortment of goods on more preferable terms. Distributors can manage their offers and orders directly from the platform or connect their systems via API.
COMP Platforma Usług is a technological company specializing in retail solutions and network security. With over 28 years of experience, it’s one of the largest integrators of IT solutions on the Polish market, combining proprietary products with solutions offered by other producers of equipment and software.
Grzegorz PodziewskiWiceprezes Zarządu, Comp Platforma Usług
"By creating MStore, Divante and COMP are digitalizing the crucial part of the distribution process in the FMCG industry. This platform enables us to develop business relations on a scale that was never possible before."
The main challenges for the MStore marketplace are similar to those faced when building digital solutions in any B2B at that has long been used to analog and offline and solutions:
- Building a marketplace that would enable retailers to get their goods on the best possible terms and help them create the new, online sales channel.
- Integrating with the CRMs and databases of technology-first distributors while taking into account the needs of smaller retailers who aren’t digitized at all.
- Creating a bulletproof, friendly, and intuitive interface that encourages everyone to join the digital revolution that has begun for the industry and doesn’t exclude even the least technically-minded retailers.
14 interdisciplinary experts introduced us to the FMCG industry to discover the needs of customers and the challenges they face.
A 10-week discovery phase led us to create personas and user stories that were later defined as key features in the MStore platform.
24 UX testers
24 users engaged in UX research, including in-depth interviews with end users and prototype user testing.