Divante needed less than five months to analyze, design and expand Lifting Solutions Group’s Pimcore platform by adding unique B2B eCommerce functionalities. The newly launched solution is an important step in the digital journey of Lifting Solutions, part of the global industrial group Axel Johnson International.
Axel Johnson International is a Sweden-based organization with over 140 years of history, 110 companies in the portfolio and EUR 960 million annual sales. Part of this group is Lifting Solutions business group.
The Lifting Solutions business group consists of 24 market-leading companies in 17 countries throughout Europe with annual sales of around EUR 300 million Lifting Solutions specializes in lifting equipment, steel wire rope, and services. It operates as a group of companies that supply wire rope, hoists, overhead cranes and other lifting products together with connected services. The companies serve local clients and global customers in ports and the energy, manufacturing, and construction sectors.
WHAT DID THEY NEED?
Enabling B2B online purchasing
Lifting Solutions offers technical products with a high level of complexity, which so far, were available only through salesperson. To increase the availability of their products, the company has decided to launch an advanced shopping platform and simplify the purchase path for their B2B partners.
The project goals:
- enabling online purchase for B2B partners
- implementing eCommerce for two webshops
- integration with existing ERP system
The starting point was the existing Pimcore platform that supports a portfolio of 14 domains representing companies within the Lifting Solutions Group. The digitalization process was divided into phases and the Certex UK and Certex Lithuania brands were chosen as the first to cater to their customers via the eCommerce solution.
Divante became a technical partner of this project. As a trusted Pimcore partner, its team had to ensure a trouble-free implementation of eCommerce features and seamless integration with the existing system.