B2B eCommerce + Pimcore

Lifting Solutions by Axel Johnson International: Transforming Pimcore CMS into a global B2B eCommerce platform

Divante needed less than five months to analyze, design, and expand Lifting Solutions Group’s Pimcore platform by adding unique B2B eCommerce functionalities. The newly launched solution is an important step in the digital journey of Lifting Solutions, a part of the global industrial group Axel Johnson International.

Axel Johnson International is a Sweden-based organization with over 140 years of history, 110 companies in their portfolio, and  €960 million in annual sales. Part of this group is the Lifting Solutions business group.

The Lifting Solutions business group consists of 24 market-leading companies in 17 countries throughout Europe with annual sales of around €300 million. Lifting Solutions specializes in lifting equipment, steel wire rope, and services. It operates as a group of companies that supply wire rope, hoists, overhead cranes, and other lifting products together with connected services. The companies serve local clients and global customers in ports along with the energy, manufacturing, and construction sectors.


Business analysis

Integration with ERP system

Expanding Pimcore platform with eCommerce


Heavy equipment


Why were we asked to help?

Enabling B2B online purchasing


Lifting Solutions offers technical products with a high level of complexity, which so far, were available only through salesperson.

To increase the availability of their products, the company decided to launch an advanced shopping platform and simplify the purchase path for their B2B partners.

The project's goals:

  • Enabling online purchases for B2B partners.
  • Implementing eCommerce for two webshops.
  • Integration with the existing enterprise resource planning (ERP) system.

The starting point was the existing Pimcore platform that supports a portfolio of 14 domains representing companies within the Lifting Solutions Group. The digitalization process was divided into phases, and the Certex UK and Certex Lithuania brands were chosen as the first to cater to their customers through an eCommerce solution.

Divante became a technical partner in this project. As a trusted Pimcore partner, its team had to ensure a trouble-free implementation of eCommerce features and seamless integration with the existing system.


How did we tackle the tech?

Expand existing Pimcore platform with eCommerce functionalities


The project began with a scoping session and full analysis of the business requirements.

Based on detailed information we gathered, the Divante team selected the CoreShop extension to implement eCommerce in the existing and operating Pimcore platform.

Along with the CoreShop implementation, Divante built an entirely new purchase path from users' accounts and advanced product models to check out and shipments. This includes:

  • Enabling visibility of stock availability, customer-specific pricing, and lead time in a self-service way for customers.
  • Building an enhanced experience for buyers of complex steel wire rope products.
  • Building delivery and payment methods that are customizable. This gives companies in the group the flexibility to launch eCommerce depending on local market demands.
  • Advanced configuration of non-standard products.

All this has been integrated with multiple ERP systems used by Lifting Solutions in various countries along with pricing, discounts, trade credits, inventory levels, and contractors' data.

"Merging all these new features on the operating Pimcore platform was a big challenge, but thanks to good communication and understanding on both sides, we were able to overcome all issues that came up and maintain a fast pace of work." Jacek Skliński, Project Manager at Divante


What did we achieve?

The launch of a top-notch eCommerce site

Thanks to Divante’s broad knowledge of Pimcore and eCommerce, Divante demonstrated speed, and in only five months launched the desired eCommerce functionalities.

The technical product configurator is among the most powerful features available within the newly developed eCommerce solution. Thanks to this solution, a customer can easily place an order, even for complex lifting equipment, and Lifting Solutions experts will confirm its safety before delivery.

Divante took the greatest care to provide top-notch eCommerce features for the Lifting Solutions Group's Pimcore platform. Available since the end of March 2019, the eCommerce functionality increases product discovery, shortens the purchase path, and supports the safety of selected lifting solutions.

Now, Divante is working on further integration with the ERP system that allows for importing all orders and files related to the order from the ERP system. We're also working on further data integration using the Azure platform. 

“I am very pleased to see we managed to launch our first eCommerce solution in such a short time while keeping a high-quality level at all times. Divante has shown very good system expertise together with good business understanding throughout the project. With a good platform and partner, we are now ready to continue our digital journey in Lifting Solutions.” Erik Lissola, Marketing Director at Lifting Solutions

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