What's inside
There’s no doubt that headless, microservices-based and cloud-native architecture has changed eCommerce software for good. So why exactly choose commercetools for your new eCommerce platform?
We’d like to start a discussion with this eBook and draft the reference architecture for commercetools deployments. It's not a full overview of all available options, but rather a quick-win; a solid and recommended boilerplate for new projects you’re starting on the commercetools platform.
More than that, it’s meant to show you the right direction to take for your own research and experimentation.

Using your own vs. buying services for eCommerce

The ecosystem of composable commerce

Three key features of commercetools

Unified eCommerce frontends

Custom domain and integration services and apps

And many more...
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What is composable commerce?
Composable commerce is a commerce system built from Packaged Business Capabilities (PBCs). Each PBC is a software component that represents a well-defined business capability.
This way, composable commerce offers every business a selection of best-of-breed commerce components that are all connected – or composed – into a custom application built for specific business needs.
Each Packaged Business Capabilities (PBCs) is a feature or capability of the application and is typically a third-party software component. A good example of PBC is a checkout or search engine. The composable approach utilizes a whole palette of various vendors who offer dedicated solutions for specific business needs.
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Piotr Karwatka
Before starting Divante in 2008, Piotr was already passionate about opensource. As a CTO, he has not strayed from this path. He co-founded Vue Storefront, the open-source PWA frontend for any eCommerce, which is based on Vue.js.
Piotr's side project is a CTO-CTO Community podcast where he's inviting CTO's, CMO's, founders discussing various topics circling around Open Source, Enterprise Software and eCommerce. Find us at https://cto-cto.com or on your favourite podcast's platform (Apple, Pocket Casts, Spotify) -
Bartosz Picho
Engineering Director and one-man army for solving problems that require a deep and practical understanding of business and technology. Co-author of The Microservices Book with 10+ years of experience empowering global brands with eCommerce solutions built with technologies like Magento and now Shopware and others.
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