The goal of the project was to diversify the business and improve its efficiency. That means we had to expand their customer base with new industries and B2C clients, expand their product range, and add new product categories.
We started cooperating in 2011. First, we created a niche webshop with cables for B2C customers. In doing so, we were looking for the answers to two questions: Can TIM sell online in the context of product range, logistics, and customer support, and can we acquire new customer groups?
After affirmative answers to both of those questions, we were sure that we were ready to start this B2B project.