Solar is a premium fashion brand established in 1989, producing 1.3 million garments per year. Solar has 74 of its own retail stores, 19 franchise outlets and 76 partner stores in Poland, as well as 4 franchise outlets located in Germany and Luxembourg. The brand started online sales via the company website in 2012.

WHAT THEY NEEDED?

 

The decision to change the platform and migrate the store to Magento 2 was taken together with customers in response to growing customer expectations and market trends. The previous solution had not followed the dynamic expansion of the brand – the technology began to limit the platform’s development and new implementations as well as Solar’s business goals.

 

The main goals of the project were:

  • increasing conversion in the online channel with a focus on the mobile channel

  • refreshing the layout according to the new corporate identity

  • transferring the Solar brand to the new eCommerce technology that will guarantee stability and rapid platform development

  • implementing user experience solutions compatible with current trends and customer expectations

Solar
Number of transactions increased in mobile channel 483 %

WHAT DID WE DO?

 

The project began by analyzing the behavior of users with tools like Mouseflow and Google Analytics. After the first stage, an analytical report was prepared, which became the basis for designing mock-ups. On the basis of these mockups, the design studio, Creative Futu, designed the website layout.

 

The first and the most difficult stage of the implementation was the integration with the ERP system at the client’s end. In the area of procurement and products, it is a two-sided integration. At the same time, Divante started to implement specific features into the application.

Revenue growth in the mobile channel
Revenue growth in the mobile channel 237 %

WHAT ARE THE RESULTS?

 

  • implementation of a fully responsive version of the store

  • launching the store along with the introduction of a new collection

  • number of sessions increased in the mobile channel by 21%

  • revenue growth in the mobile channel by 237%

  • number of transactions increased in the mobile channel by 483%

 

Solar has become a Magento Imagine Excellence Award Finalist for The Best New Implementation of Magento 2 Store in 2017.

Solar
Number of sessions increased in mobile channel 21 %
  • Marta Oleszak

    Marta Oleszak

    Online Store Manager, Solar

     

    Magento is a platform of unlimited expandability, giving a lot of marketing opportunities. The new technology offered by Magento 2 will allow us to respond quickly to our customers' needs, such as picking up orders in retail stores or integrating the e-store with our Loyalty Program.

     

     

Technologies and solutions used in Solar project

Magento Development

User Experience Design

Digital & eCommerce Analytics

Magento Hosting

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