The effect of the work is a LOVI site with multiple languages that is constantly growing thanks to subsequent language versions and services targeted at young mothers. In the end, the whole service is to be available in over 40 languages.
The biggest challenge is in the cultural differences, such as those between European and Arabic cultures. The approach to infant care in each country can vary a lot. LOVI respects this diversity in every aspect and adjusts its services and communication accordingly. Luckily, Pimcore’s PIM system is flexible enough to serve different content, including text, images, and video, for any version of the site.
On the website, users will find a wide variety of products with complete information that can be easily filtered. Aside from product descriptions, LOVI presents useful information and practical tools. Future parents will find a pregnancy calendar with information and advice, a parenting calendar, a breastfeeding course, and help in case of problems related to breastfeeding.
Any of these features can be launched separately on each website version according to the maturity of the market or engagement of the local community. By doing this, LOVI can stimulate growth in new markets by fully supporting existing communities. In some cases, activities on the brand's forum can generate more than 400,000 unique visits to a site.