LOVI is a leading European baby products and accessories brand. While beginning global expansion of rather demanding products, the company was in need of a flexible online platform suited to setting up over 20 sites adjusted to various markets and cultures. The answer was Pimcore.
WHAT DID THEY NEED?
Selecting a multisite platform
Growing almost as fast as their users, LOVI was in urgent need of a new platform that could match the brand’s rapid development. The future platform had to be flexible, easy to scale and adjustable to various markets’ specifics.
"First of all, our the old system couldn't provide multiple language versions, nor its variants adjusted to geographical or cultural regions, which in case of babies’ products can be crucial for business. Secondly, the existing UI and UX didn't respond to the way that modern customers consume information." - Stefan Mazurek, eCommerce Manager at LOVI Brand
The company decided to move on from the old custom system that wasn’t adapted to their business needs, and inhibited the development and introduction of new functionalities. LOVI invited Divante to partner with them and to lead the process of technological transition. The cooperation started in 2017.
THE PROJECT'S GOALS:
- building a flexible and scalable online platform
- providing multiple language versions
- adjusting various sites to geographical and cultural regions specifics
- creating modern UI and UX
After analysis of the brand’s new business needs, the companies decided to use, in this implementation, PIM and CMS delivered by Pimcore. LOVI’s product base has over one million records and Pimcore was the best solution to handle all product-related data without any problems. Pimcore’s product information management system was the best option to organize and distribute LOVIs’ digital assets.
In addition, the Pimcore CMS module is flexible and enables quick and independent editing by persons responsible for the brand's communication. The system also enables fast and effective creation of various language versions. This was extremely important in the case of LOVI as the company wished to develop a multisite consisting of separate domains in different languages
WHAT DID WE DO?
Migration to Pimcore CMS
Within the project, Divante was responsible for the entire migration process. It started with pre-implementation analysis, during which LOVI's needs were translated into appropriate system functionalities. Next, new frontends for the website were designed on the basis of graphics provided by the brand, and all the necessary integrations were made.
"The biggest advantage of the new LOVI platform is ease of use. As an eCommerce software house, we delivered all the necessary modules and features, and so the client uses them to build the whole system exactly as he needs" - Marta Borowiec-Salwa, Project Manager at Divante
The website is based on the latest version of the Pimcore software. The team works in a continuous integration model, which means that developers integrate code into a shared repository up to several times a day. This model has one basic advantage as there is significantly less backtracking to discover where things went wrong, so you can spend more time building features.