Asia is the fastest growing market in the world, which makes it a great opportunity for European retailers to distribute premium products. Experienced in cross-border trade, the OEX Group and Divante decided to lower the barrier to entry into this market by launching an innovative B2B marketplace complemented with complex export services.
OEX Group is a capital group operating in the modern business services sector. It has been present on the market for 20 years and employs over 1700 people. In that time, OEX Group has become a leader in logistics services for the e-commerce sector, POS materials and loyalty programs, and gained the trust of partners including TOP FMCG and health & beauty companies.
Both OEX Group and Divante have been present on Asian markets for several years now, and, in a move that many may see as exotic, made these markets the base for their game changing project.
WHAT DID THEY NEED?
Business goals of OEX24
The idea was to create an easy-to-use tool to expose, promote and sell products worldwide. Cooperating companies decided to launch a modern B2B and B2C marketplace platform which would use logistics and warehouse systems offered within the OEX Group. The solution aimed to serve current and future OEX contractors, possibility to place various orders electronically.
“This project combines the competence of many experts from the OEX Group. We believe that eCommerce and solutions that digitize sales are the future of trade.” - Jerzy Motz, OEX S.A. president
To meet all the necessary needs, the platform had to provide features typical for any marketplace where every supplier has a separate assortment, inventory, and transport costs, and at the same time, the end customer must be able to order products from the collective catalog or directly from the selected suppliers.
To serve this purpose well, the new solution and its management were handed over to the dedicated entity – OEX 24.com.
WHAT DID WE DO?
Product design & implementation process
The OEX Group decided to cooperate with Divante due to their interest in Asian markets, but also due to their experience in creating B2C and B2B eCommerce systems and good knowledge of the platform on which the OEX24.com was to be implemented - Pimcore (Divante is a Pimcore Strategic Partner).
“Collaboration with Divante on the OEX24.com project is based on the efficiency at the very beginning. Project teams work in accordance with the Agile methodology, thanks to which we are able to respond both to the needs of our clients and the dynamically changing realities of the eCommerce market. Thanks to both the professionalism and experience of the Divante project team, the OEX24.com ecosystem is growing rapidly using the world's best practices from the digital market.” – said Konrad Zach, member of the board and head of eCommerce in OEX24.com.
Therefore, Divante took part in the project starting from the product design stage in the field of consulting typical B2C/ B2B functionalities, their role in the eCommerce platform and collecting specific requirements from the OEX team.
Based on the completed business analysis, Divante presented a prototype of a Pimcore-based solution that would fulfill all the requirements, including CMS, DAM and product information management by multiple suppliers (which would later be presented in a unified way in the marketplace). The new system would support B2B sales processes, like asking for a quote or special terms of business, and automatically process orders from many suppliers.
The system was designed so it could be open to changes in market needs and evolve in the future.
Subsequently, Divante’s implementation is one of the most innovative marketplaces due to the selected platform and technologies.