What's inside

Together with Piotr Karwatka (CTO at Divante) and our special guest Kelly Goetsch (CPO at commercetools) we looked into the most common eCommerce business problems and tried to find the best solutions to fix them.

This massive shift is caused by unusual changes in the technology landscape. We have access to better, faster, and more agile solutions. On the other hand, many well-known business challenges remain the same. Many technical teams struggle with out-dated, legacy technologies and don’t know where to begin their process of change.

Microservices - how did it all start?

How to migrate towards headless architecture?

Why commercetools?

Frontend options for headless eCommerce platforms

Microservices team structure

Re-platforming within microservices

How to design API-first architecture: commercetools and Vue Storefront

The rise of GraphQL

Read the full conversation between Piotr Karwatka and Kelly Goetsch

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Meet the authors

Piotr Karwatka

Before starting Divante in 2008, Piotr was already passionate about opensource. As a CTO, he has not strayed from this path. He co-founded Vue Storefront, the open-source PWA frontend for any eCommerce, which is based on Vue.js.

On a daily basis, Piotr is responsible for technology solutions for leading eCommerce brands. At Divante, he has supported companies like SAP, Levi Strauss, Marc O’Polo, and Zadig&Voltaire in delivering top-notch solutions to their customers.

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Kelly Goetsch

Chief Product Officer at commercetools. He’s also the author of 4 O’Reilly books and previously worked at Oracle and ATG. In his early career, he cut his teeth doing HTML for Footlocker and then ended up with ATG Professional Services and later Walmart.

The last four years have seen commercetools skyrocket from a local company quite focused on the German market to the hottest eCommerce platform in the world. Kelly has been a key part of that change. For his part, he just loves being at the intersection between commerce cloud and microservices.

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Headless architecture and microservices in eCommerce platforms