Ensure smooth international


Ensure smooth international eCommerce expansion


The IT landscape plays a crucial role in global expansion and not making the most of available technology is why many online stores fall short of their potential for worldwide sales.


That's why we’ve prepared a comprehensive book for CTOs, CMOs, and CDOs who are facing the challenge of global eCommerce rollouts. It’s a practical guide to planning and expanding online stores using existing and emerging technologies in the market. We put together the most critical technologies, like Shopware 6, Magento 2, Spryker Commerce, commercetools and Salesforce Commerce Cloud, to make it relatively easy for you to compare and select the tools you need and set your strategy.


It deals with practical experiences because real-life success stories are of more value than vague hypotheses.







Ready to expand your eCommerce business globally?

Key learnings

The eCommerce market is rapidly evolving, which means it's time for eCommerce brands to prepare their global expansion strategy. This ebook helps you create a strategic road map for rolling out your eCommerce.

Top technology comparison

Top technology comparison

Take a deeper look into five eCommerce solutions comparison. We analyze six major aspects that should be taken into consideration when selecting a platform for global eCommerce. It’s a simple format comparing Shopware 6, Magento 2, Spryker Commerce, commercetools and Salesforce Commerce Cloud.

Successful case studies

Successful case studies

Read on how Senetic.com successfully launched 150 online stores, how ALDO Shoes rolled out a multi-national loyalty program for the UK, US, and Canada, and how Zadig & Voltaire built a headless e-Commerce platform which let the brand launch a new market in two weeks.

Step-by-step rollout

Step-by-step rollout

Learn more about preparing successful rollout, ranging from tangible steps like analyzing important areas before starting, identifying your project team, and maintaining all the details you have to consider. We’ve prepared practical, actionable checklists that you can use for the Discovery and Platform Selection phases of your own project.

Piotr Karwatka

Trust me, your developers don’t want to become experts in currency and tax laws. We’re trying to compare the available products based on these criteria, so you don’t have to. We’ve dug into eCommerce platforms themselves, tax software, pricing software, PIMs and frontend solutions as core building blocks of modern architecture.

Piotr Karwatka, CTO at Divante 

The global rollout overview

  • Getting ready for international eCommerce

    Getting ready for international eCommerce

    Analyze markets, competition, teams, eCommerce tools, logistics, and processes before a global eCommerce rollout.

    Read more

    Entering a new market is a step that allows manufacturers, suppliers, and other sellers to expand the sales spectrum of their products from a specific local market to the wider world. It is the ultimate scaling up period that opens up new sales potential with each new market.

    The right kind of rollout can bring immediate success to an eCommerce platform entering new markets. However, getting it right as you take your store global and have to adapt to each unique technical and business environment can be a tightrope walk. There are numerous places where you may fall but knowing which areas need to be analyzed before designing and developing an eCommerce platform ready for global rollouts will set you up for success.

    Rollouts are the next great step in your business plan and can be a matter of growing or dying. Good preparation is the first defense you have against failure as you go global.


    "When we speak about rollouts from a technical point of view, we are really just referring to the moment when an eCommerce platform goes live on a new market. However, that push of the button is at the end of the process. A global rollout impacts multiple areas of the organization, each of which needs to be carefully considered before you build. "

    Marek Borzęcki - Technology Leader, eCommerce Solutions Tribe at Divante


  • Getting your team onboard

    Getting your team onboard

    Assess potential and designate responsibility in internal development, content, and marketing teams.    

    Read more

    Entering a new international market is one of the most commonly explored ideas when a company is growing and looking for new directions for development. This process is challenging but rewarding, as long as you are aware of what it brings and how to prepare your organization for the big change. 

    The process of going global may require the engagement of multiple stakeholders from different domains; it is crucial to determine who should be involved in the process at the beginning so you can be sure of the proper amount of time booked for all necessary activities while preparing for the big day.


    "Going global is a big initiative that, if not planned carefully, might result in over-investment with negative results. Asking yourself the right questions at an early stage is mature and conscious decision making. However, it is only the beginning of this journey." 

    Anna Chaberska - Project Manager, eCommerce Solutions Tribe at Divante


  • Going global - A discovery checklist

    Going global - A discovery checklist

    Prepare a checklist of general elements to consider, as well as the specifics of products, customers, order, marketing, promotion, CMS, SEO, and frontend technologies.

    Read more

    Selecting the right eCommerce platform is one of the most important decisions to make once you have analyzed the market, your team’s potential, and other factors described in chapter one. The platform can be an enabler or blocker. It can either speed up the time to market or add a lot of customization work to achieve your business goals.

    This Discovery Checklist will help map all sets of requirements that may apply to your business. It’s a compass to help navigate between different eCommerce platforms and their internationalization/multi-site features. 


    "Analyzing various aspects of eCommerce in terms of global rollouts, it is easy to see that—in order to ensure a high level of customer satisfaction and conversion—you need to make modifications per country. This, in turn, can lead to the development of a very complex application with lots of functionalities, each of which will need to be maintained and developed in the future."

    Damian Kłaptocz - Business Analysts, eCommerce Solutions Tribe at Divante


  • eCommerce platforms in the global setup

    eCommerce platforms in the global setup

    Check a feature-by-feature comparison of Shopware 6, Magento 2, Spryker, commercetools, and Salesforce Commerce Cloud.    

    Read more

    Selecting the right platform for the company’s global eCommerce is probably the most important decision at the early stage. Depending on the current and future needs, the selected eCommerce application will define your company’s direction and the elements required for fast development. 

    We compare five eCommerce solutions by analyzing six major aspects that should be taken into consideration when selecting a platform for global eCommerce. The compared functionalities were selected due to their impact on rollouts and future global eCommerce management like country and language, structure and design, order and product management, customer and groups management, pricing, taxes, and currencies, payment and shipping. 


    “The global eCommerce Platform setup requires an entirely different approach because of its complexity. To be sure of success, implementation parties need to overcome technological challenges. Tackling them requires a high level of knowledge of available platforms."

    Damian Kłaptocz - Business Analysts, eCommerce Solutions Tribe at Divante


  • Global, microservices-based architecture

    Global, microservices-based architecture

    Learn more about solutions such as Vue Storefront, commercetools, Shopware 6, and Akeneo fits into the headless approach to building eCommerce. 

    Read more

    Microservices usually require organizational changes inside the company. Breaking the technical monolith quite often goes hand in hand with dividing enterprise departments into agile, rapid teams to achieve faster results. In the end, the final outcome is that processes that took a few months can now be executed in weeks and everybody feels engaged. It’s something you cannot underestimate.

    We want to cover the full scope of building microservices and tools that can be particularly useful to that goal, giving you a quick-start and practical overview of the microservices approach —believing that you've found already the right source to dig into and use it once you are interested in the topic. 


    "The architecture and team structure for your project will be two key success factors. Microservices let you utilize top-notch products for all the problems related to globalization. The frontend then pulls it all together and provides users with unified customer experience."

    Piotr Karwatka, CTO at Divante


Key numbers of eCommerce expansion

  • 66% of surveyed eCommerce experts from the UK implement trending technologies with regular in-house teams. According to The eCommerce Trends 2020 report.

  • 73% of customers recommend a brand due to its good membership program. According to Forbes magazine. 

  • 79% of customers stay with a brand because of its membership program. According to Forbes magazine.


Meet our experts

  • Piotr Karwatka

    Piotr Karwatka

    Open source passionate who gathers communities around technologies of the future. Core contributor to Vue Storefront - a Vue.js-based standalone PWA storefront for eCommerce, and CTO at Divante eCommerce software house. On a daily basis, Piotr is responsible for technology solutions for leading eCommerce brands. At Divante he supported companies like SAP, Hello print, T-mobile, Axel Springer in delivering top-notch solutions to their customers.

    Linkedin | Twitter

  • Marek Borzęcki

    Marek Borzęcki

    Marek Borzęcki, Solution Architect in Divante. Since 8 years active in IT areas implementing projects on various types of frameworks and platforms. He actively participated in the implementation of nearly 10 eCommerce projects, starting from Fashion, through B2B and ending with marketplace. He build his experience at various career levels, starting with a developer, a Leader, an IT director, and a System Architect. Fascinate of Christian Workship in a variety of forms.


  •  Małgorzata Walankiewicz

    Małgorzata Walankiewicz

    Delivery Director eCommerce Solution in Divante. She began her journey in IT project management in 2010, on which she worked with both - fast-developing startups and global market leaders. She is now responsible for portfolio execution in E-Commerce Department. Passionate about developing strong teams and agile methodologies. Puts leaders over managers and practice over theory. 

    Linkedin | Twitter

  • Damian Kłaptocz

    Damian Kłaptocz

    Senior Business Analyst and team leader in Divante. He began his journey in eCommerce development in 2008 as a project owner and developer. Worked and gained experience for a number of years as an eCommerce manager, project manager, product owner, and finally, as a business analyst cooperating with many well-known brands like Selena, Senetic, Lampenwelt, and Doppler. An agile, scrum, and new technologies enthusiast.


  • Bartłomiej Loc

    Bartłomiej Loc

    Project Manager at Divante since the beginning of 2020. He started developing his leadership skills in a nonprofit organization in 2015. He is passionate about agile project management methods and management philosophy. As a certified Scrum Master and Project Manager, he leads teams creating exceptional eCommerce stores.


  • Magdalena Marut

    Magdalena Marut

    Business Analyst in Divante eCommerce company with over four years of professional experience in project documentation and business analysis. She has worked with such technologies as Sitecore, Magento, Shopware, and Akeneo for global market leaders. She believes that all problems can be solved and multitasking is second nature.


  • Anna Chaberska

    Anna Chaberska

    Project Manager in Divante eCommerce company. She began her journey in IT project management in 2016, bringing to life projects from different industries (from legal to entertainment) and for clients from different countries. Big believer in solid team building as a way to achieve great results or survive in difficult times. After hours a samba batucada player willing to share the joy or ease the tension with some big drums.


  •  Karol Bzik

    Karol Bzi

    Founder of Open Loyalty. Data-driven loyalty marketer focused on building and growing MarTech products. Founder of Open Loyalty, headless loyalty software with the API-first approach. Former eCommerce Performance Director at Divante.

    Linkedin l Twitter


Check the successful global rollouts case studies included in the ebook

  • Senetic

    Global rollout case study: Senetic.com

  • Aldo

    Rolling out a global loyalty program in 3 months: ALDO Crew

  • Zadig

    How to set a winning strategy - an interview with Jonathon Ribas


Download the ebook