Divante has completed a project to build an internet retail channel for a children’s products industry leader, operating in Germany. The implemented platform was based on Magento.



The brand SPIELE MAX has been on the German market for over 25 years. It is a leader in the retail sector of children’s products such as toys, prams and baby furniture. The company has 55 brick-and-mortar stores, and its assortment includes more than 30,000 goods.




Under the agreement, Divante was responsible for the technological implementation of  an online store for the German headquarters of SPIELE MAX. The decision was made to use one of the fastest growing eCommerce tools - the Magento platform.

Divante was also responsible for the advanced integration of the e-shop with IT applications used by clients, especially with ERP system, a solution for product management (PIM) and the payment system ADYEN. The project included a parametrization of the server infrastructure in terms of technical implementation as well.




The Magento platform offers a number of useful features such as:


  • monitoring of abandoned shopping baskets
  • reporting of customer service quality
  • service of digital products
  • and a flexible mechanism for coupons and mCommerce


The entire project was completed within 7 weeks. The online shop SPIELE MAX, operating at www.spielemax.de, started internet selling in early November 2013.

  • Tomasz Karwatka

    Tomasz Karwatka

    CEO, Divante


    Today, an increasing number of companies operating in the traditional trade model have decided to diversify sales channels. The introduction of eCommerce is not only a chance to reach a wider customer base. Nowadays, a large number of buyers appreciate the ability to access information about products on the Internet, regardless of the place of final transaction.



Technologies and solutions used in Spiele Max project

Magento Development

Magento optimization and maintenance


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