Onderdelenwinkel is a Dutch brand that distributes accessories for white goods. The company started in 1978 as a local parts store in Helmond, and in 2016 they started an online shop. Onderdelenwinkel is present in the markets of 9 countries, including Austria, Belgium, France, Spain, the Netherlands, Germany, Italy, the UK and Poland.



The main goal of this project was to optimize the Magento online shop to drive more sales. To make this happen, we focused on adding new functionalities and improving service usability.

Project scope

  • backend & frontend development

  • maintenance of the 9 language versions of the platform

  • implementing barcodes in warehouses and delivery departments

  • implementing new payment methods

  • cart redesign

  • service speed optimization

  • page load speed optimization

  • UX improvements

  • SEO support

  • recommendations & support




The foundation for further changes was a quick UX audit performed on the original page and compared with a few other national versions. Google Analytics data was used to validate the effects and draw some additional conclusions.


The first thing was to clarify and organize the main navigation. Mainly, the problem was with the visual communication of interactive elements and the overall architecture of information. Some UX improvements were also prepared for mobile users.


One of the most interesting features is the module of brand management. The system administrator can add a label with product information to a specific brand’s card and the information telling users where to look for a number and model of a particular device. Thanks to this feature, users can easily find products using the brand name, category and serial number.






  • currency switcher and Store switcher

  • blog on the WordPress engine

  • wishlist

  • numerous custom export data

  • review system

  • navigation fixes and category filters (backend)

  • checkout – create the ability to manage the order of fields displayed in the basket

  • implementation of a new payment method – Afterpay (backend)

  • patches in eBay sales module (backend)

  • billsafe Payment Modification (backend)

  • installation and configuration of OpenERP connector (backend)


Finally we’ve created a roadmap for Onderdelenwinkel with main goals around migration to Magento 2 and Elastic Search as well as integration with business intelligence.

  • Paul Celie

    Paul Celie

    CTO, Onderdelenwinkel


    Divante realised a big quality impulse for Onderdelenwinkel.nl, thanks to their deep knowledge of Magento. It's great to work with people who think ahead and who will not fear to go the extra mile.


Technologies and solutions used in this project

Magento Development

User Experience Design

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