For over ten years, Divante has empowered eCommerce by delivering bespoke and open-source solutions to leading brands all over the world.
Our dynamic, double-digit growth has pushed the company into a new era. We have outlined a new mission, to become a top-of-mind global eCommerce brand, and to deliver the innovative technology solutions that others speak about but don’t take risks to deliver.
It’s a bold statement… One that we felt meant we needed a bold new look to our brand to match our ambition. This is the story behind our new brand identity.
The New DVNT Symbol
We wanted something that has a reveal. Something that takes a second or two to interpret but then makes a big impact. At first sight, our new brand symbol looks like a QR code, which is a technical symbol in itself. It then emerges as DVNT, the core of our brand.
Our color palette
After we chose the bold and striking blue color, it was announced as Pantone’s color of the year—which was a good sign we were getting it right. It ensures continuity with our legacy brand identity, but the new blue is richer and more impactful. We also found that the old logo struggled on dark backgrounds and on mobile devices. As a company that is absolutely at the front of mobile tech, we want to make sure that everything we do works on any device. Our brand identity needs to match the solutions we deliver, looking sharp anywhere and always.
Published February 7, 2020