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Prioritizing store’s content for thumb reach – concept

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Today, I present you with a short animation of concept for the rentals of camper vans. The challenge of this design concept was to answer the rule of the thumb.

Mobile screen is small so in mobile-first design one of the most important things is organizing content in the way that anyone could reach it with a thumb.

You can read more about it our guide to mobile conversion rate optimization.

This time our challenge was to put the most important elements within the reach of the thumb. We decided to put a menu and a CTA at the bottom of the screen, so as to provide convenience to the user.

Another element is the contact form, where the user can also see the summary of the order. The form collects only the most necessary data, so that the user does not spend a lot of time completing it.

Published February 18, 2019